Profile


Print & Graphic Designer Manager based in Switzerland with 8+ years experience in the apparel industry, specialising in outdoor, performance and womenswear. Design & manage apparel print, graphics & textiles for leading global brands. Expertise in print design & innovation, t-shirt graphics, knitwear engineering, surface embellishment, creative direction, production management, illustration & team management.


Education


ENMORE DESIGN CENTRE, SYDNEY
Diploma of Graphic Design

ST. FRANCIS XAVIER, NEWCASTLE
Higher School Certificate


Skills

  • ADOBE CREATIVE SUITE
  • PHOTOSHOP 
  • ILLUSTRATOR
  • IN DESIGN 
  • MICROSOFT OFFICE 
  • V-STITCHER 3D SOFTWARE
  • PLM
  • FIGMA/MIRO
  • ILLUSTRATION
  • SCREEN PRINTING
  • EMBELLISHMENT
  • NATURAL FIBRES


Professional Experience


icebreaker (VF Corp)
Product Graphic Design Manager
icebreaker.com
June 2019 - Current

  • Manage & design all graphic, print and textile artwork across globalapparel range for mens and womens categories.
  • Design seasonal graphics, jacquards, yardage prints, logo play, trims &labeling for performance apparel, t-shirts, knitwear & accessories.
  • Design & manage global/regional graphic SMU programs.
  • Setup & supply detailed graphic tech packs to offshore suppliers, managestrike off & sampling process from development to SMS & bulk production.
  • Brief, direct & manage a team of external freelance artists/collaboratorsand internal junior graphic designer on seasonal graphics.
  • Design graphic collaboration capsules (Timberland, POW).
  • Design & color up detailed CADS (2D & 3D) and seasonal graphic ranges.
  • Develop & present seasonal graphic mood boards, trend forecasting,seasonal graphic/print direction & color boards to key stakeholders.
  • Explore and develop innovative print, knit and graphic treatments.
  • Meet critical path & seasonal production deadlines & manage seasonal graphic tracker. 
  • Manage design budgets, margin targets & cross-functionalcommunications with Design, Merchandising & Marketing teams. 
  • Successfully manage the expansion of the graphic business. 


Hallensteins Brothers
Menswear Product Designer
hallensteins.com
March 2019 - May 2019 (3 month contract)

  •  Designed monthly product capsules for all internal brands - ABSENT, PARK, LOST MONARCHY, KITX & Accessories.
  • Creating commercially driven graphics & yardage prints for all product categories.
  •  Working closely with Buying team to design product ranges.
  • Design & color up detailed CADS.
  •  Developed new washes & print techniques across jersey, knitwear & fleece.
  •  Working directly with the Production Team & off-shore suppliers to provide graphic/product tech packs.
  • Designed swing tags, labeling & logowear.
  • Managed approval of all artwork, product sampling & strike offs.
  • High level of commercial creativity & trend driven graphics.
  • Developed graphic mood boards, trend forecasting documents & seasonal color boards.
  • Presented concept boards and seasonal collections to executive & retail departments.
  • Managed artwork & design tracker within a fast paced environment.


sass & bide
Lead Artist
sassandbide.com
Jan 2015 - Dec 2019

  • Designing seasonal textile artwork and embellishment for all categories ie RTW, Knitwear, T-shirts, Denim and Accessories
  • Managing the design and development of commercially successful prints and graphic designs
  • Developing innovative artworks using various print methods including screen-printing and digital printing (yardage & placement)
  • Design high level hand-embellishments, embroidery and lace fabrications, wovens and fabric washes/treatments
  • Design and engineer knitwear developments such as intarsia, jacquards and woven blends
  • Design yardage and placement prints for RTW category
  • Design graphic artwork and embellishment for T-shirt category
  • Liaise with suppliers in both Asia and India and supply separated artwork for development and sampling
  • Designing detailed colored CADS and garment sketches
  • Managing all print and embellishments to range plan, creative brief and critical path deadline
  • Working closely with Merchandising and Production team to develop and produce ranges
  • Develop graphic mood boards and trend forecasting documents
  • Present concept boards and seasonal collections to buying and retail departments
  • High level of illustration skills using traditional methods ie acrylic,ink, pen, watercolor, photo montage and photography
  • Meet and exceed critical path and seasonal production deadlines


aussieBum
Senior Graphic Designer
aussiebum.com
Jan 2014 - Dec 2014

  • Designing sublimation artworks across underwear and swimwear categories
  • Create graphic artwork for tees and lifestyle categories
  • High level of illustration and hand rendering skills
  • Launching and leading the creative on weekly multi-platform campaigns for new product releases including EDMs, webbanners, mobile website design, weekly home page re-designs, web downloads and on-line activations
  • Designing all printed marketing collateral such as postcards, posters, signage and packaging
  • Outdoor and ambient marketing collateral including billboards, festival banners, bus skins, adshels
  • Editorial advertisement for various print media and publications
  • Advanced retouching and photo imaging.

Contract/Freelance


BOI
Menswear Product & Graphic Design
boiswimwear.com
Aug 2021 - Nov 2021 

AJE
Womenswear Print & Tee Design 
ajeworld.com.au
Jan 2021 

Deborah Henning

Womenswear Print Design  deborahhenning.com
May 2018

Cleo Harper

Womens Active Print Design 
cleoharper.com
June 2017


Personal Interests


  • Art
  • Illustration
  • Music
  • Snow boarding
  • Travel
  • Fashion
  • Yoga
  • Pop Culture
  • Illustration
  • Diversity & Inclusion
Using Format