Profile
Print & Graphic Designer Manager based in Switzerland with 8+ years experience in the apparel industry, specialising in outdoor, performance and womenswear. Design & manage apparel print, graphics & textiles for leading global brands. Expertise in print design & innovation, t-shirt graphics, knitwear engineering, surface embellishment, creative direction, production management, illustration & team management.
Education
ENMORE DESIGN CENTRE, SYDNEY
Diploma of Graphic Design
ST. FRANCIS XAVIER, NEWCASTLE
Higher School Certificate
Skills
- ADOBE CREATIVE SUITE
- PHOTOSHOP
- ILLUSTRATOR
- IN DESIGN
- MICROSOFT OFFICE
- V-STITCHER 3D SOFTWARE
- PLM
- FIGMA/MIRO
- ILLUSTRATION
- SCREEN PRINTING
- EMBELLISHMENT
- NATURAL FIBRES
Professional Experience
icebreaker (VF Corp)
Product Graphic Design Manager
icebreaker.com
June 2019 - Current
- Manage & design all graphic, print and textile artwork across globalapparel range for mens and womens categories.
- Design seasonal graphics, jacquards, yardage prints, logo play, trims &labeling for performance apparel, t-shirts, knitwear & accessories.
- Design & manage global/regional graphic SMU programs.
- Setup & supply detailed graphic tech packs to offshore suppliers, managestrike off & sampling process from development to SMS & bulk production.
- Brief, direct & manage a team of external freelance artists/collaboratorsand internal junior graphic designer on seasonal graphics.
- Design graphic collaboration capsules (Timberland, POW).
- Design & color up detailed CADS (2D & 3D) and seasonal graphic ranges.
- Develop & present seasonal graphic mood boards, trend forecasting,seasonal graphic/print direction & color boards to key stakeholders.
- Explore and develop innovative print, knit and graphic treatments.
- Meet critical path & seasonal production deadlines & manage seasonal graphic tracker.
- Manage design budgets, margin targets & cross-functionalcommunications with Design, Merchandising & Marketing teams.
- Successfully manage the expansion of the graphic business.
Hallensteins Brothers
Menswear Product Designer
hallensteins.com
March 2019 - May 2019 (3 month contract)
- Designed monthly product capsules for all internal brands - ABSENT, PARK, LOST MONARCHY, KITX & Accessories.
- Creating commercially driven graphics & yardage prints for all product categories.
- Working closely with Buying team to design product ranges.
- Design & color up detailed CADS.
- Developed new washes & print techniques across jersey, knitwear & fleece.
- Working directly with the Production Team & off-shore suppliers to provide graphic/product tech packs.
- Designed swing tags, labeling & logowear.
- Managed approval of all artwork, product sampling & strike offs.
- High level of commercial creativity & trend driven graphics.
- Developed graphic mood boards, trend forecasting documents & seasonal color boards.
- Presented concept boards and seasonal collections to executive & retail departments.
- Managed artwork & design tracker within a fast paced environment.
sass & bide
Lead Artist
sassandbide.com
Jan 2015 - Dec 2019
- Designing seasonal textile artwork and embellishment for all categories ie RTW, Knitwear, T-shirts, Denim and Accessories
- Managing the design and development of commercially successful prints and graphic designs
- Developing innovative artworks using various print methods including screen-printing and digital printing (yardage & placement)
- Design high level hand-embellishments, embroidery and lace fabrications, wovens and fabric washes/treatments
- Design and engineer knitwear developments such as intarsia, jacquards and woven blends
- Design yardage and placement prints for RTW category
- Design graphic artwork and embellishment for T-shirt category
- Liaise with suppliers in both Asia and India and supply separated artwork for development and sampling
- Designing detailed colored CADS and garment sketches
- Managing all print and embellishments to range plan, creative brief and critical path deadline
- Working closely with Merchandising and Production team to develop and produce ranges
- Develop graphic mood boards and trend forecasting documents
- Present concept boards and seasonal collections to buying and retail departments
- High level of illustration skills using traditional methods ie acrylic,ink, pen, watercolor, photo montage and photography
- Meet and exceed critical path and seasonal production deadlines
aussieBum
Senior Graphic Designer
aussiebum.com
Jan 2014 - Dec 2014
- Designing sublimation artworks across underwear and swimwear categories
- Create graphic artwork for tees and lifestyle categories
- High level of illustration and hand rendering skills
- Launching and leading the creative on weekly multi-platform campaigns for new product releases including EDMs, webbanners, mobile website design, weekly home page re-designs, web downloads and on-line activations
- Designing all printed marketing collateral such as postcards, posters, signage and packaging
- Outdoor and ambient marketing collateral including billboards, festival banners, bus skins, adshels
- Editorial advertisement for various print media and publications
- Advanced retouching and photo imaging.
Contract/Freelance
BOI
Menswear Product & Graphic Design
boiswimwear.com
Aug 2021 - Nov 2021
AJE
Womenswear Print & Tee Design
ajeworld.com.au
Jan 2021
Deborah Henning
Womenswear Print Design deborahhenning.com
May 2018
Cleo Harper
Womens Active Print Design
cleoharper.com
June 2017
Personal Interests
- Art
- Illustration
- Music
- Snow boarding
- Travel
- Fashion
- Yoga
- Pop Culture
- Illustration
- Diversity & Inclusion